NOBL: ProShares S&P 500 Dividend Aristocrats ETF
ProShares S&P 500 Dividend Aristocrats ETF (NOBL) is an exchange-traded fund (ETF) run by ProShares. This fund owns S&P 500 companies that have raised their dividends every year for at least 25 years. It charges 0.35% a year. From October 2013 to October 2026 it returned about 10.5% a year, and its worst drop was −35.4%.
Written by the Tactfolio research team. Fund facts checked October 17, 2026. Prices through October 16, 2026.
- Yearly fee
- 0.35%
- about $35 on $10,000
- Return per year
- 10.5%
- since October 2013
- Worst drop
- −35.4%
- since 2013
- Started trading
- Oct 2013
- ProShares
Key points
- Expense ratio: 0.35% a year (about $35 on $10,000).
- Started trading on October 9, 2013.
- Worst drop since 2013: −35.4%.
- No Tactfolio classic strategies hold it.
What does NOBL hold?#
This fund owns S&P 500 companies that have raised their dividends every year for at least 25 years. Each company gets about the same weight. It still goes up and down with the stock market.
It tracks the S&P 500 Dividend Aristocrats Index. It had 71 holdings as of August 31, 2026, according to ProShares.
| Fact | NOBL |
|---|---|
| Full name | ProShares S&P 500 Dividend Aristocrats ETF |
| Issuer | ProShares |
| Expense ratio | 0.35% a year |
| Started trading | October 9, 2013 |
| Tracks | S&P 500 Dividend Aristocrats Index |
| Type | US stocks, ETF |
| Holdings | 71 holdings as of August 31, 2026 |
| Facts checked | October 17, 2026 on the ProShares fund page |
What is the NOBL expense ratio?#
NOBL charges 0.35% a year. An expense ratio is the yearly fee a fund takes to run itself. On $10,000, a 0.35% fee comes to about $35 a year.
You never get a bill for it. The fund takes the fee out of its own value a little each day.
How has NOBL done since 2013?#
From October 2013 to October 2026, NOBL returned about 10.5% a year. Say you put in $10,000 at the start. It would have been worth about $36,658 at the end, with every dividend reinvested.
| Measure | NOBL |
|---|---|
| Total return | 266.6% |
| Return per year (CAGR) | 10.5% |
| Worst drop from a high | −35.4% |
| Volatility (how much it swings) | 15.8% |
| Last 12 months | 15.1% |
| Last 3 years, per year | 11.4% |
| Last 5 years, per year | 6.7% |
| Last 10 years, per year | 10.4% |
Prices through October 16, 2026. Figures use daily closing prices adjusted for splits, with dividends reinvested. They do not include taxes or the cost of buying and selling. Past results do not tell you what will happen next.
NOBL returns by year#
| Year | NOBL return |
|---|---|
| 2026 (part of the year) | 11.5% |
| 2025 | 6.8% |
| 2024 | 6.7% |
| 2023 | 8.1% |
| 2022 | −6.5% |
| 2021 | 25.5% |
| 2020 | 8.3% |
| 2019 | 27.4% |
| 2018 | −3.3% |
| 2017 | 21.0% |
| 2016 | 11.7% |
| 2015 | 0.4% |
| 2014 | 15.6% |
| 2013 (part of the year) | 8.6% |
What was NOBL’s worst drop?#
A drawdown is how far a fund falls from its last high point. NOBL’s worst fall was −35.4%, from January 17, 2020 to March 23, 2020. It got back to that high on October 8, 2020.
The chart shows how far below its last high the fund was on each day. Big drops are normal for some funds. They matter because selling during a drop locks in the loss.
Which Tactfolio strategies hold NOBL?#
No classic strategy holds NOBL yet. You can add it to your own rules in the builder and see how they would have done.
How does NOBL compare with similar ETFs?#
Funds that can stand in for NOBL:
- VIG: Vanguard Dividend Appreciation ETF, 0.04% a year
- DGRO: iShares Core Dividend Growth ETF, 0.08% a year
- DGRW: WisdomTree U.S. Quality Dividend Growth Fund, 0.28% a year
- VYM: Vanguard High Dividend Yield ETF, 0.04% a year
See all 8 NOBL alternatives, compared on the same dates as NOBL.
Test NOBL in your own rules#
Tactfolio is a platform where you build rules-based investing strategies, backtest them on decades of real prices, share them, and run them automatically in your own Alpaca account. Open the builder, add NOBL, and see how a rule such as “hold it only above its 200-day average” would have done. Strategies run on daily prices and hold US stocks and ETFs only.
The details#
Prices come from Tactfolio’s stored daily prices for NOBL. Each close is adjusted for splits, and dividends are reinvested on the day the fund pays them out. CAGR is the steady yearly return that turns the starting value into the ending value. Volatility is the yearly standard deviation of daily returns.
Fund facts come from ProShares. We checked them on October 17, 2026. Read what a backtest simulates and how to read drawdown and CAGR for more on these measures.
Common questions#
What is the expense ratio of NOBL?#
NOBL charges 0.35% a year, according to ProShares as of October 17, 2026. That is about $35 a year for every $10,000 you hold.
When did NOBL start trading?#
NOBL started trading on October 9, 2013. It is run by ProShares.
What does NOBL track?#
NOBL tracks the S&P 500 Dividend Aristocrats Index. This fund owns S&P 500 companies that have raised their dividends every year for at least 25 years.
How much has NOBL returned per year?#
From October 2013 to October 2026, NOBL returned about 10.5% a year with dividends reinvested. Its worst drop was −35.4%. Past returns do not tell you what it will do next.
Which strategies use NOBL?#
None of Tactfolio’s classic strategies hold NOBL yet. You can test it in your own rules in the builder.